What the Media Likes & Dislikes

What Do the Media Like?

• Stories with audience appeal.
• Issues that stimulate debate, controversy, or conflict.
• Stories that create higher ratings and larger audiences.
• Fresh angles or twists on issues that will attract public interest.
• Accurate background information.

What Do the Media Dislike?

• Covering old topics.
• Duplicating stories reported by competitors.
• Reporting inaccuracies or an incomplete picture.
• Receiving numerous calls when on deadline.
• People who persist when a story idea is rejected.
• Organizations that believe their story is interesting simply because it is theirs, or organizations that convey the attitude that the importance of their story is obvious.